Natural Products Expo West is part of the Informa Markets Division of Informa PLC

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Code of Conduct

As a member of our New Hope Network we appreciate your support of the Natural Products Expo Code of Conduct. Your continued cooperation helps us improve the Show Policies that uphold the integrity of the show, its exhibitors and sponsors. We require that all Natural Products Expo Tradeshow Exhibitors and/or Sponsors, agree to abide by the following Code of Conduct Rules.

The following Code of Conduct Rules apply to the Natural Products Expo West campuses which include all city property surrounding the Anaheim Convention Center, and all California hotel partners.

Please note that the "Company Contact" for your company is responsible for communicating these Code of Conduct Rules to every person representing your company at the show.


Expo West Code of Conduct

Rules:
  1. No direct/retail selling is permitted on the Show floor. Attendees may place orders with exhibitors for products/services at the Show, but the product or service ordered/purchased must be delivered to the attendee after the close of the Show. Signs showing the prices of items must not be displayed.
  2. No soliciting of attendees shall be permitted in the aisles or in other exhibitors’ booths. 
  3. Exhibitors will not be permitted to dismantle their exhibits or do any packing prior to Show close. 
  4. No distributing or displaying of bags or lanyards outside of your contracted booth space.
  5. No distributing or displaying of product, literature, coupons, stickers, or any other promotional material of any kind outside of your contracted booth or sponsorship space.
  6. No promotion of company, brand or products through individuals or activations featuring company branding or mascots outside of your contracted booth or sponsorship space.
  7. No other onsite marketing or promotion of company, brand or products outside of the contracted booth or sponsorship space.
  8. Plastic sampling cups, utensils or other vessels are not permitted on the show floor. We will be requiring companies exhibiting and sampling on the show floor to use only compostable, edible or reusable options. This does not apply to the brand packaging for the exhibitor's products.
  9. No styrofoam or foamcore signs are permitted in your contracted booth space; please request recyclable material.
  10. Sound and noise is permitted up to a maximum of 85 decibels.

Violations of the Exhibitor Code of Conduct Rules may result in (but need not be limited to)

  1. Warnings –
    1. First Violation Warning- One warning will be delivered to your Company Contact via email and a representative at your booth reiterating these Code of Conduct Rules.
    2. Second Violation Warning– One additional warning will be delivered to your Company Contact via email and a representative at your booth reiterating these Code of Conduct Rules.
  2. Probation Period –
    1. Further Violations may result, in our sole discretion, in your company being placed on probation for a period of 12 months for all Natural Products Expos.
    2. During this probation period, New Hope Network may deduct historical priority points, prohibit the purchase of sponsorships and marketing, and/or deny the attendance of your company at future Natural Products Expos.

Sponsorship & Marketing Code of Conduct:

Rules:

  1. No distributing or displaying of bags or lanyards within your contracted sponsorship space.
  2. No distributing or displaying of product, literature, coupons, stickers, or any other promotional material of any kind outside of your contracted sponsorship space.
  3. No promotion of company, brand or products through individuals or activations featuring company branding or mascots outside of your contracted sponsorship space.
  4. No other onsite marketing or promotion of company, brand or products outside of the contracted sponsorship space.
  5. Sponsors will not be permitted to dismantle their sponsorship activation, when applicable, until the designated time. Please contact your Sponsorship Coordinator if you're unfamiliar with your sponsorship schedule.
  6. Plastic sampling cups, utensils or other vessels are not permitted in sponsorship sampling areas. We will be requiring Sponsors to use only compostable, edible or reusable options. This does not apply to the brand packaging for the Sponsor’s products.
  7. No styrofoam or foamcore signs are permitted in your contracted sponsorship activation space.
  8. Sound and noise is permitted up to a maximum of 85 decibels.

Violations of the Sponsorship & Marketing Code of Conduct Rules may result in (but need not be limited to):

  1. Warnings –
    1. First Violation Warning- One warning will be delivered to your Company Contact via email and a representative at your booth reiterating these Code of Conduct Rules.
    2. Second Violation Warning– One additional warning will be delivered to your Company Contact via email and a representative at your booth reiterating these Code of Conduct Rules.
  2. Probation Period –
    1. Further Violations may result, in our sole discretion, in your company being placed on probation for a period of 12 months for all Natural Products Expos.
    2. During this probation period, New Hope Network may prohibit the renewal and/or purchase of sponsorships and marketing, deduct historical priority points, and/or deny the attendance of your company at future Natural Products Expos.

Have questions about the Code of Conduct?

Please contact [email protected] if you believe you’ve observed or experienced a violation of this Code of Conduct, and New Hope Network will work to assess the situation and to respond as soon as possible.